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Crucial to retailers' success in the future will be the level of trust they can build and retain with their customers. In order to find out how much customers trust retailing brands, Ebeltoft network has conducted an exclusive global research that has been carried out in 11 countries with more than 10,000 customer interviews.
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Main Elements
The main elements that were analysed within this research are:
- What are trust components and levers? Reliability, honesty, efficiency, clients? orientation, etc?
- What are the standards per sector, per countries?
- How your brand is performing in the eyes of your customers?
- Who are the world's "trust" champions?
- How do they achieve such incredible trust scores?
- What do we learn from this hit parade: profiles of winners, mains surprises...
- What about global brands (ikea, zara, lidl...), their scores in the different countries
This research was coordinated by Dia-Mart, French retail member of Ebeltoft. During the World Retail Congress in Barcelona on the 8th of May 2009, Cédric Ducrocq (CEO of Dia-Mart) will unveil the results and discuss their implications with leading retailers:
- M. Hugo Bethlem, Executive Director, Pao de Açucar
- M. Guillaume Darrasse, Managing Director, Système U
For further information, please contact the member of the country that interests you
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