Ebeltoft Group Retail Books
Below you will find books published by individual Ebeltoft Group members.
Innovations in Retailing - solving the consumer puzzle
The progressive retail commoditization has been making products, brands and stores look like the same, lowering consumers’ loyalty.Details
Retail.ca_ Connecting with Canadian E-Shoppers
Retail.ca: Connecting with Canadian E-Shoppers is the definitive assessment of the Canadian online space. It comprehensively evaluates the online attitudes, browsing habits, and online buying behavior of Canadians. The factors probed include how Web activity influences offline shopping behavior, online purchase satisfaction, referral tools used, and relative importance of site attributes.Details
Secrets of the little red Cow
With vast experience in working with local Small Medium Enterprises (SMEs) – some of which have grown into award-winning and regional brands, A. S. Louken, a brand growth consultancy, delves into what brands should do to survive and thrive in today’s fiercely competitive marketplace. From the basic tenants of brand building, to how brands should protect and leverage on their assets, to the steps they should take to capture a slice of the international markets, the Secrets of the Little Red Cow takes you through some of A. S. Louken’s amazing journeys. Written in a lively, succinct and easy-to-read style, this book is a refreshing and inspiring alternative on building brands and their success stories.
“An eye-opening read for budding entrepreneurs or companies interested in competitive growth and development in the global business scene.” Charles Wong, CEO, Charles & Keith GroupDetails
The Trust in Retail Brands - Results of a consumer study (GERMAN)
Crucial to retailers' success in the future will be the level of trust they can build and retain with their customers. In order to find out how much customers trust retailing brands, Ebeltoft network has conducted an exclusive global research in 2009. The results for Germany have now been published in a study book.Details