Nick Ashcroft

Ebeltoft UK - Pragma Consulting

City: London     Contact: Nick Ashcroft

Pragma is the leading UK consultancy specialising in retail strategy and operations. Established over 25 years, we have completed more than 1,100 projects for clients which have helped them to make better investment decisions, improve retail operations and grow sales and profits. Our key focus is on having a deep understanding of consumers’ buying patterns, derived from our own extensive primary research studies, which we combine with detailed trading and market analysis. We blend this with our extensive front-line retail operational experience to create pragmatic and actionable strategies which help our clients progress profitably. Our experience includes all areas of retail including: fashion, accessories, luxury goods, housewares, food, restaurants, financial services, personal and health services, automotive, leisure and travel). We work across all channels: stores, concessions, online, wholesaling, export.


We have a team of 30 consultants, researchers and analysts which work across our three principal divisions:

-Retail Strategy & Operations: working with retailers to improve their sales and profits by better understanding of the customer/retailer interface. This includes brand development, customer profiling and shopper journey mapping, range planning, store development and location planning, customer communications (online and offline)

-Investor Services: working with banks and financial investors to evaluate the likely success of their investments in retail and consumer business. This includes: commercial due diligence, brand equity research, business plan and operational effectiveness evaluation.

-Airports, Travel & Commercial Spaces: working with airport and travel centre operators as well as mall owners/developers to achieve successful commercial revenues. This includes: space planning, catchment / customer analysis, tenant mix recommendations, revenue projections and brand positioning recommendations.


Retail clients: L. K. Bennett, Poundland, Cath Kidston, Pret a Manger, Phase Eight, Hunter Boots, Pizza Hut, nando’s.

Investor clients: KKR, HSBC, Royal Bank of Scotland, Barclays, Texas Pacific Group, Bridgepoint, TA Associates, Lloyds Development Capital

Airport clients: Heathrow, Gatwick, Luton, La Guardia, Mumbai, Abu Dhabi, Dubai

Ebeltoft UK - Pragma Consulting
One Tudor Street
EC4Y OAH London, United Kingdom of Great Britain & Northern Ireland

Nick Ashcroft

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