The heart of successful retailing lies in creating a coherent and compelling assortment for customers. Today, consumers are faced with greater access and more choices than ever before, so retailers must deliver assortments that are brought together in a unique way.

Strong examples of this trend are the German retailer Outfittery and American retailer Trunk Club. Both offer “try before you buy” menswear delivered to the home or office, a curated clothing service based on personalised online profiles completed by customers and sessions with the company´s faction stylists.

Retail Trend Curated Collections - Retail Innovations 10