Retail Books
How do customers make their decisions? Based on the newest insights from brain research, this book illustrates why customers buy, which different target groups exist in the market, and what you can do to make your customers buy more.
The progressive retail commoditization has been making products, brands and stores look like the same, lowering consumers’ loyalty.
"Inovações no Varejo - desvendando o quebra-cabeça do consumidor" presents the may consumer behavior change drivers, the emerging opportunities and demands to retailers and the large structural change and innovation trends.
Retail.ca: Connecting with Canadian E-Shoppers is the definitive assessment of the Canadian online space. It comprehensively evaluates the online attitudes, browsing habits, and online buying behavior of Canadians. The factors probed include how Web activity influences offline shopping behavior, online purchase satisfaction, referral tools used, and relative importance of site attributes.
Emotional Boosting by Dr. Hans-Georg Häusel
Brief description
It all comes down to the details! Hans-Georg Häusel shows how customers tick in their purchase decisions and why emotions are so important for the success of a product, and how you can create unique products and secure a competitive advantage for yourself. Winners have one thing in common – an absolute passion for details. Someone who is better in 1,000 little things ultimately has the decisive competitive advantage. And what’s especially important here: These 1,000 little things are often only perceived by the buyer unconsciously. They result in an overall picture of a product or service in the customer’s brain and cause him or her to prefer the product over a different one.
Content:
• How a convincing composition of 1,000 little things is developed from the viewpoint of brain research.
• How you can use decisive but minor details to create products and services that the competition cannot imitate.
• Numerous examples of success from sales, service, brand structure and product design.
About the Author
Dr. Hans-Georg Häusel is a trained psychologist and member of the Executive Board of the Gruppe Nymphenburg Consult AG, Munich. He is amongst the world’s leading experts in transferring brain research findings to consumer behavior, marketing and brand management issues. Clients advised include many international manufacturers of branded goods, retail companies and banks.
Crucial to retailers' success in the future will be the level of trust they can build and retain with their customers. In order to find out how much customers trust retailing brands, Ebeltoft network has conducted an exclusive global research in 2009. The results for Germany have now been published in a study book.
