Retail Media
During the World Retail Congress 2011 Cédric Ducrocq, CEO Dia-Mart (Ebeltoft France) co-presented with the CCO Carrefour Group, José Carlos González-Hurtado, the Carrefour's vision of the future and the new concept of Carrefour Planet, that is re-inventing the hypermarket format. A project with which the company takes the lead in the sector with a new and successful strategy and concept.
Ebeltoft Group hosted the leading session "Retail Innovations, still alive and kicking" that presented the emerging Retail Innovation trends during the World Retail Congress 2011.
Presented by Fabrizio Valente, CEO Kiki Lab (Ebeltoft Italy), the session presented an overview of the trends and explained that the focus on "Story-telling", is an emerging approach that can help retailers to build success through connecting with their shoppers via in-store story-telling of e.g. the retailer´s vision, mission or products. As example the Spanish retailer Happy Pills was presented; a new concept of candy store that looks as a pharmacy and targets adults.