Publications

Insight and expertise being the basis of future success, through Ebeltoft Group's Global Studies and White Papers.

Ebeltoft Group shares its expertise on the latest industry topics and developments in the national and international retail landscape.

Our Latest publications

DTC - 10 Keys for brands to master their retail

This whitepaper examines how brands are responding to the convergence of retail and the rise of Direct-to-Consumer. Drawing on in-depth analysis of 10+ global DTC transformations, it distills decades of expertise into ten practical keys for building sustainable DTC strategies.

Retail Innovations 21 (2026)

For more than 20 years, Ebeltoft has been at the forefront of global retail trend analysis, supported by over three decades of deep-rooted local expertise across markets worldwide. We help retailers and brands anticipate what’s next. Preparing them not just for change, but for advantage in times of rapid transformation.

Global Executive Research 2025

Welcome to the 2025 edition of the Global Executive Research, developed in collaboration with the World Retail Congress. Now in its third year, this study by the Ebeltoft Group offers valuable insights into the evolving global retail landscape.