Retail Books

The Trust in Retail Brands - Results of a consumer study (GERMAN)

Gruppe Nymphenburg Consult AG - Ebeltoft Germany

Crucial to retailers' success in the future will be the level of trust they can build and retain with their customers. In order to find out how much customers trust retailing brands, Ebeltoft network has conducted an exclusive global research in 2009. The results for Germany have now been published in a study book.