This whitepaper explores the fundamental drivers reshaping retail and maps how brands are navigating the shift to Direct-to-Consumer. Based on real-world transformations across 10+ global brands, from wholesale leaders like SALOMON, DBI (Dim), KAVE HOME and MUNICH to pioneers such as A FISH NAMED FRED, KNIX, VUORI and BLUNT, it distills decades of collective expertise into ten actionable keys for successful DTC strategies.